Free + Chipotle + Technology = iPhone App

Tuesday 25 August 2009

Chipotle has been busy this week.

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Hello World.

This morning Chipotle reposted added an ordering application to the Apple iTunes App store. The app is free and allows “iPhone and iPod touch users the ability to create their favorite Chipotle order, place it at the Chipotle location of their choice, and also pay for their food direct from their device.”

The app serves a useful purpose without even considering the ordering aspect - it helps locate nearby Chipotle locations and provides hours and maps to assist you in shoving 3 pounds of bliss in to your stomach.

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Dulles Airport should read 6:00 AM to 9:00PM

If you do decide to place an order the App knows to let you do all the things to your burrito you may wish to do when ordering in the line. In particular, you can order extra meat, combo meats, and add both beans and fajitas to your masterpiece. One problem with this process however is that it completely removes the chance of a magical Chipotle hook-up…. you know what I mean too, like when you order in Spanglish and wink at the burrito wrapper and they smile and somehow neglect to place the $1.85 surcharge ”G” on your foil or when double meat comes at single meat prices…

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Sorry, no triple meats however…

Fear not, there is still a chance to tell them to do some kind of crazy bullshit to your meal if you like it that way (to this point the day laborer in Kingstowne who poured a full Budweiser in to his burrito bol before eating it takes the cake). On the last page you can name your order something absurd and place any special instructions such as “Guac on the side, yo” or “set on fire”…

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I can only imagine how many PEN 15 orders are made a day

Last but not least, now Chipotle fans can broadcast from their iPhone/iTouch main operating screen that they enjoy burritos enough to necessitate a button that is always within a seconds reach should they need to immediately place an order.

45 minutes from placing my “SYSTEM TEST: Code 002″ order…  maybe it will end up being free. 

Posted by JP / Filed under:Chipotle

Comment

    Posted by Jeff @ 28 Aug 2009 20:26  

    Everytime you get extra meat or guac for free, you’re stealing 0.000000001 cents from my pocket….asshole



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