Burritos Before Liftoff

Wednesday 1 July 2009

chipotleair.jpg

On August 7th the Dulles Airport Chipotle location opens. This is great news to all of the passengers who will be flying on one of the airport’s 1,200 daily flights. However, there is a much more interesting aspect of this particular Chipotle thanks to its airport real estate - it has to serve breakfast.

breakfast1.jpgOther staple franchises have found ways to accommodate this… For instance Quizno’s makes sub length toasted breakfast sandwiches for morning travelers. Five Guys lets you top one of their delicious burgers with fluffy scrambled eggs. Even Auntie Anne’s makes Bacon, Egg, & Cheese Pretzel Pockets.

We might be able to predict what Chipotle will do based upon what another burrito business has done to address the hunger pains of morning flyers. California Tortilla, located in concourse C, offers a variety of breakfast burritos, pop tarts,  yogurt, and even beer in the morning. This is not quite as revolutionary considering the variety of CT’s ever-changing menu compared to the staple and very few offerings made by its competitor Chipotle, a restaurant that prides itself on having a menu that hasn’t changed substantially in its 15+ years. Even later this summer when Chipotle unveils its “new” menu, the only major change is the addition of soup offerings.

chipotle_breakfast_2_ingoesscrambledeggs.jpgNow, Chipotle is free to simply offer its tasty menu all-day and label it “breakfast” before 10:30 AM but something tells me that they will take a chance on placing an asterisk on the Dulles location and try using the grill for more than just Chicken and Steak. I know how a breakfast version of the overstuffed Chipotle burrito tastes and it’s heaven. One morning a few years back I brought with me a bag of scrambled eggs to the Tyson’s Corner location and they happily spooned them on to my steak burrito. The combination, paired with maple syrup and original Tabasco sauce, lived up to the wet dream of how I had imagined it would taste.

I have actually booked a flight leaving Dulles on August 7th (no not just because of this, but buying a 200-mile roundtrip ticket to Harrisburg just to find out what the menu board will reveal doesn’t seem crazy to me) and so I’ll find out opening day if “Breakfast Bacon and Sausage Burrito, Blackbeans” will be fair game when ordering Chipotle at 8:00AM.

Posted by JP / Filed under:Chipotle

Comments

    Posted by Turps @ 02 Jul 2009 11:42  

    Does it have to open for breakfast or can it wait until 10:30am to open? Just looking out for you my friend and if they do open for breakfast please share what they have to offer.


    Posted by admin @ 02 Jul 2009 16:23  

    It can’t wait to open. The only option they have if they don’t want to adjust their menu to include breakfast is to offer the normal menu starting at around 6:00am.


    Posted by Jeff @ 05 Jul 2009 13:50  

    This is correct, they mentioned this on their Q1 conference call in early May (and it was also discussed in an interview with the Motley Fool). They could just serve breakfast sandwiches, but I have a feeling they’ll serve something a little more true to their style.



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